Columbia Sportswear Europe Adopts CenterStone’s iVendix B2B Platform

Columbia Sportswear chooses CenterStone’s iVendix for European Dealers – Paris and Strasbourg, October 5, 2014

 

Columbia Sportswear, a global industry leader in active Outdoor apparel and footwear, and CenterStone Technologies, the iconic leader in wholesale B2B e-commerce, announced their collaboration on opening up a new online B2B platform serving European dealers.

The new platform will be launched for Spring / Summer 2015 reorder season. European clients of Columbia Sportswear will have access to several brands on a single web interface: ColumbiaSorel, and Mountain Hardwear. Through this secured, multilingual and multi-currency ordering platform, dealers will be able to view their catalogs, filter products, look at product details, check updated inventory and easily place an order at a time that suits them.

“We’re proud to provide our iVendix platform to a legendary brand born in 1938, famous for high-quality outdoor wear. With iVendix, Columbia Sportswear will benefit from a cutting-edge solution, fully integrated with their back-end system, that will offer a unique buying experience to dealers for reorder or prebook”, says Christophe de Lussac, CenterStone’s GM Europe.

About Columbia Sportswear

One of the largest outerwear manufacturers in the world, Columbia Sportswear Company designs, manufactures, and markets outdoor apparel and footwear, distributing its merchandise to more than 10,000 retailers in North America, South America, Europe, Asia, and Australia-New Zealand. It is the leading skiwear manufacturer in the United States and also sells lines of snowboard apparel, hunting and fishing clothing, casual sportswear, and accessories such as mittens, hats, scarves, sunglasses, and ski goggles. Columbia’s rise to the top began during the 1980s, when Gertrude Boyle and her son, Tim, orchestrated the remarkable growth of their family-owned business nearly 50 years after the company began doing business as Columbia Hat Company. With mother and son at the helm, Columbia’s sales grew quickly after the company entered the skiwear market in 1986 with its trademarked Interchange System of layered outerwear. The company made a reputation for itself in part through an eye-catching advertising campaign featuring the chairwoman as hard-driven ‘Mother Boyle.’ The company is a global supplier of high-quality outerwear, with distribution in over 30 countries. Additional information can be found at http://www.columbia.com/

About CenterStone Technologies

With more than 13 years experience, CenterStone Technologies has literally pioneered the B2B e-commerce space. We have worked with worldwide footwear, apparel and accessory brands processing more than $2,5 billion dollars a year in wholesale transactions for more than 35,000 active users around the globe. Everyday CenterStone helps professional buyers view product, check stock availability, see the status of orders placed and easily place orders totaling more than $5,600,000 daily.

Additional information can be found at http://www.centerstonetech.com/

For further information, do not hesitate to contact:

Columbia Sportswear
Jenni Staudacher
jstaudacher@columbia.com

CenterStone Technologies
Johan Westerholm
jwesterholm@centerstonetech.com

Our goal is to enhance Customer service with a robust, proven and modern online solution to make the ordering experience simple, visual and faster for our clients. We decided to partner with CenterStone as it is today the most used B2B solution in the Sports and Outdoor industry. Their unique experience in the B2B space with more than 35.000 active users and capability to provide advanced day-to-day user support was crucial in our decision. And with their brand new version of iVendix (V4) built on latest technologies, Columbia is definitely taking part to this digital transformation with the ambition to provide the most complete selling experience to clients

Franco Fogliato
SVP General Manager, EMEA

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