Life Is Good Selects CenterStone’s iVendix

Boston, Mass. and Denver, Colo. – Tuesday, March 4, 2008. CenterStone Technologies, Inc., an international developer of Web-based wholesale B2B e-commerce software for manufacturers selling through retail channels, today announced that Life is Good® has selected the company’s iVendix wholesale B2B e-commerce software application. iVendix will provide Life is Good with a business-to-business (B2B) online ordering solution for their retail dealers and sales reps. When Life is Good goes “live” on the application, dealers and sales reps will be able to view automated catalogs, check on the availability of product, place orders, and track and monitor the status of those orders using iVendix because it is accessible 24/7 via the Web.

“We were looking for the best B2B e-commerce platform available and a vendor with a history of helping clients build their brand within the specialty retail community. Life is Good runs SAP, so we also wanted a B2B partner with a proven ability to integrate with SAP. CenterStone has seamlessly integrated their iVendix B2B e-commerce solution with SAP for many clients,” stated Bert Jacobs, CEO of Life Is Good. “In order to continue to provide a superior level of customer service, we felt that Life is good needed a proven solution that would be quickly adopted by users, and CenterStone’s iVendix solution has that track record,” continued Jacobs.

“Life Is Good® is a much sought-after brand for a large percentage of specialty retailers that use our B2B solution, so we are very pleased that they have selected iVendix for their wholesale B2B e-commerce solution. It is also exciting for CenterStone to be working with a brand that is such a strong reflection of optimism and good feeling,” said Tom Detmer, CEO of CenterStone Technologies. “iVendix delivers a large and extensive user community that is continuing to grow at a very rapid pace. And it is the adoption rate by this user community that will drive the ROI for Life Is Good. Based upon our success with other leading brands that sell through specialty retail, we have no doubt that CenterStone will contribute to the ongoing growth and success of the Life Is Good brand,” Detmer added.

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